![]() Here’s a good example of why you want your mailers to be big. There’s a better chance that a voter will read your message in the letter than if they look at a tiny postcard. ![]() If you want to send a smaller mailer, send a letter. Your mailer needs to be big and stick out so it sticks out, literally, from the other mail. It’s going to get shuffled in with other mail and not looked at by the voter, either when they get it or ever. If you do a small glossy mailer there’s a good chance it’s going to get overlooked. When it comes to political mail, size does matter. Too many candidates try to do their mail on the cheap and go for smaller sizes. When I say big, your postcard should be 8 1/2″ by 11″ (or a variation close in size to those dimensions) and your brochures should fold to that dimension, or close to it. You can either send an oversized postcard or a large brochure. That said, there are several things that good glossy mailers have in common. Glossy mailers serve multiple purposes, such as building name identification, spreading your message, grabbing busy voters attention, sharing endorsements, defining your opponent, and the list can go on and on. Letters are very effective when introducing yourself to voters or touting a major endorsement. When it comes to direct political mail, there are basically two kinds: big glossy flyers and letters. I like to send a lot of it and will sacrifice many other potential expenditures to keep the mail going. Mailing addresses allow you to communicate directly to targeted voters with nice big eye-catching glossy mailers.Īnd unlike precinct walking, when you send out direct mail, you’re not talking to one voter at a time – you’re talking to thousands.įor most campaigns where I am the consultant, the largest budget line item is mail. ![]() Home addresses allow you to go door by door to get your message out to your key voters and get signs in their yards. When it comes to voter data, you can’t always get a voter’s email address or telephone number.īut you can almost always get a voters home and mailing address from your elections official or a reputable data vendor. While texting, email, and social media have replaced many forms of mailed communication, especially personal letters and thank you cards, good old fashioned direct mail is often key to a winning political campaign. The proof is in your mailbox in the weeks and days leading up to an election. There’s one big reason that political candidates for office – especially local candidates – send nice glossy mailers to the voters.ĭespite the proclamations of those who say that mail is dead, it’s not.
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